Chevrolet’s campaign for the 1968 Camaro was singularly uninspired.
Hapless auto execs befuddled by the wild times decided to dub the muscly motorcar “The Hugger,” a reference to its cornering capabilities but also a bald-faced attempt to pander to hippies and such.
It didn’t work; they bought Beetles instead.
After all, would you rather have a Hugger or a Love Bug…
- Posted August 15, 2014
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