Chevrolet’s campaign for the 1968 Camaro was singularly uninspired.

Hapless auto execs befuddled by the wild times decided to dub the muscly motorcar “The Hugger,” a reference to its cornering capabilities but also a bald-faced attempt to pander to hippies and such.

It didn’t work; they bought Beetles instead.

After all, would you rather have a Hugger or a Love Bug…