Using a Ferrari to sell a pair of shoes that aren’t even leather?
In 1969, no problemo.
This ad that originally ran in Playboy touted the Rand “Spyder,” made from Aztran, a man-made “poromeric” or synthetic leather developed by BF Goodrich.
With the help of a drop-dead 275 GTB, the shoes were touted as weatherproof, always shining and ready to tackle anything you could throw at them.
In the long run, however, they proved no match for genuine leather, just like the seats on the Ferrari.
- Posted June 30, 2014
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