The star of Louis Vuitton’s ad campaign for its cool new Damier Cobalt luggage collection is supposedly Belgian actor Matthias Schoenaerts.

But the real standout is the Jaguar E-Type he gets to drive—well, pretends to drive—in the desert, which of course makes the bags even cooler.

Anyway, he gets to touch it all over and sit in the driver’s seat, which considering he’s paid to do this is a pretty sweet gig…