As head of PR at Mercedes-Benz for many years, eccentric Scotsman Geoff Day threw some truly memorable parties.

Now, he’s apparently using some downtime to weigh in on industry matters for Autoblog, beginning with this screed on Lincoln and why it’s worth saving.

Day declares that Lincoln, favored by the likes of James Brown, JFK and these chicks, “should be the American Audi” and can achieve the goal if it commits the resources.

Can we be the first to suggest that hiring Geoff wouldn’t hurt…?