Bugatti gave Milan Fashion Week a boost the other day with the launch of its new Lifestyle Collection at the renowned Academy of Fine Arts of Brera.
This isn’t just a bunch of key fobs and travel umbrellas – the collection will feature two lines, Ettore Bugatti and Extreme Performance, complemented by a Tailor Made/Bespoke program, which is dedicated exclusively to Bugatti customers and includes custom-made suits.
There plans to open 35 exclusive boutiques over the next five years to showcase the collections.
After all, you can’t drive a million-dollar car in an old pair of cutoffs…
- Posted September 27, 2013
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