Bugatti gave Milan Fashion Week a boost the other day with the launch of its new Lifestyle Collection at the renowned Academy of Fine Arts of Brera.

This isn’t just a bunch of key fobs and travel umbrellas – the collection will feature two lines, Ettore Bugatti and Extreme Performance, complemented by a Tailor Made/Bespoke program, which is dedicated exclusively to Bugatti customers and includes custom-made suits.

There plans to open 35 exclusive boutiques over the next five years to showcase the collections.

After all, you can’t drive a million-dollar car in an old pair of cutoffs…