British carmaker Mini has signed on to a three-year global partnership with snowboard icon Burton, following the initial success of a collaboration between the brands.
As the presenting partner of the Burton Global Event Series, Mini will help produce world-class snowboard competitions that include art installations, creative contests, test-drives and entertainment events.
Recently at the Burton European Open in Laax, Switzerland (above), Mini got in on the action with a customized Countryman.
Look for more Mini hijinks at events to come in Tokyo, New Zealand and here stateside, and don’t forget the snow tires…
- Posted March 06, 2013
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