In our series on classic Jaguar ads, we’ve seen how creative Mad Men types can be when trying to sell cars.

Of course with sexy British sports models, it’s not that difficult.

Still every season demands a new approach, and in 1962, the famed marque’s technicians who “apply the strictest standards of manufacture” got their 15 minutes.

Against a backdrop of engine schematics, the two couples here are meant to show the wide range of options offered by the automaker.

The XK-E of course appealed to the flash type with the expensive mistress and great taste in clothes.

The 3.8 Sedan, meanwhile, was designed for “the family man whose needs dictate a roomier vehicle.”

Personally, if we went around letting our needs dictate everything, there’d be some serious problems around here…