Our man Lapo Elkann is all about the collaborations these days.
Fresh off his hookup with iconic ’80s windbreaker brand K-Way, Lapo’s latest endeavor is a line of matching sunglasses
and boardshorts created with famed surf brand Bear, founded in Malibu in 1978 and now based in Italy.
Bear was the brainchild of John Milius, best known for cowriting the Apocalypse Now screenplay—and to a lesser degree, directing Conan the Barbarian—for his 1978 surfing flick Big Wednesday.
For the new project, Lapo’s Italia Independent line created camo sunglasses to pair with Bear’s surf trunks in the same pattern.
While the shorts are kind of cool, as usual with the foppish Fiat heir’s kooky collaborations, the only person who could pull off the whole combo is of course Lapo himself…
- Posted February 13, 2013
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