Rolls-Royce just announced plans to unveil its most powerful car ever, the new Rolls-Royce Wraith, at the Geneva Motor Show in March.

The legendary luxury marque plans to release teaser images and specs in the weeks leading up to the event, with first deliveries to customers expected at the end of the year.

The new Rolls-Royce Wraith will be unveiled in Geneva in March

The Wraith name was originally given to one of the less auspicious vehicles in the marque’s rich history, produced for only one year from 1938 to 1939 and supplied as a running chassis to independent coachbuilders.

That has given rise to speculation that the new Wraith, while equipped with an impressive powerplant, will be an entry-level model, though perhaps the automaker just feels it was underused the first time ’round.

Without giving anything away, Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars, has exhaled a string of nebulous superlatives to describe the new Wraith, including “powerful,” “bold,” “dramatic,” “refined,” “exclusive,” “timeless,” “elegant” and “stylish.”

Powerful, bold, dramatic, refined, exclusive, timeless, elegant and stylish

Of course if it isn’t all that and then some, it could hardly be called a Rolls-Royce…