Mercedes-Benz USA CEO Steve Cannon says the company plans to pull the wraps off its seriously stylish CLA Concept Coupe during the Super Bowl in February, which conveniently enough will be played at the Mercedes-Benz Superdome in New Orleans.

While Cannon and Co. are remaining Teutonically tight-lipped, he has revealed that the “highly stylized four-door coupe” will have “a surprising price and will be aimed at a significantly younger buyer than most Mercedes models”.

How to sell the thing to these young bucks?

According to Automotive News, a scantily clad Kate Upton will be involved in the ad campaign.

That oughta do it…

[via Autoblog]