You could say we’ve always had a soft spot for “pre-Daytona” Rolex chronographs.

Which would be something of an understatement.

This beauty, Ref 6238, a very rare example from 1965 with registers and a pulsometer scale, is expected to bring in nearly a hundred grand at Sotheby’s Important Watches auction in Geneva on November 13.

James Bond himself sported a similar model in1969′s On Her Majesty’s Secret Service.

Not that you should take his word over ours…