This is not actually an ad for bad jeans or dubious grooming products.

Rather, it’s a sneak peek at the 2013 VW Beetle Convertible, set to make its official debut at the LA Auto Show come November.

With this iteration, the soft top can go from fully deployed to wide open in just 10 seconds.

There are three engine options, including a 2.5-liter five-cylinder good for 170 hp and 177 lb-ft of torque; a 2.0-liter, turbocharged four-cylinder with 200 hp and 207 lb-ft of torque; and a 2.0 turbo-diesel four-cylinder good for 140 hp and 236 lb-ft of torque.

Or just get one of each and choose your denim options to suit…

[via Autoblog]