DRIVEN’s cool-as-hell correspondent James Lamdin just looked in on an epic watch event. Read on for the full report:

Geneva. Basel.

If these names mean more to you than just cities in Switzerland, then you’re probably afflicted with the same addiction for fine timepieces as we are.

Along with chocolate, Switzerland is, of course, the watchmaking capital of the world, and every spring the newest offerings from the nation’s finest brands are unveiled to the world at major events such as SIHH (Salon International De La Haute Horologie in Geneva) and Baselworld (you guessed it…in Basel).

Unfortunately, not all of us have room in our schedules to make the pilgrimage to these horological meccas, so we relegate ourselves to ordering catalogs and surfing the web’s watch blogs.

But as any true watch addict knows, it really takes strapping a new piece on your wrist to get a fix.

However, many high-end modern timepieces are made in low numbers with limited distribution, so the chances of your local jeweler getting one to try on can be incredibly slim.

Which leaves us feeling a little strung out.

But now there is a solution– Timecrafters.

This event started last year as a sort of mini SIHH, right here in NYC.

Imagine a few dozen of the world’s most prestigious watch manufacturers setting up shop for a few days in the heart of Manhattan, coming complete with their full product lines, specialists, watchmakers, and executives – ready to take your questions and of course let you try out the goods.

Additionally, there are new product unveilings, guest speakers, panels, vendors, and even introductory watchmaking lessons available for attendees.

This year’s Timecrafters event was held at the Park Avenue Armory, and featured the North American unveilings of some particularly awesome pieces from brands such brands as Tag Heuer, Frederique Constant, and Girard Perregaux.

At top is the slick Omega Seamaster 1200 PloProf  – that’s “Plongeur Professional” for you plebes.

If you didn’t make it this year, mark your calendar for next September.

Time is fleeting….

JL