We were just wondering what our man Lapo Elkann was up to lately when a dispatch from the Venice Film Festival crossed our desk.
Seems the foppish Fiat heir, pictured here with W magazine editor Stefano Tonchi, held a party there aboard a yacht to celebrate his new high-tech sunglass design, dubbed the I-Ultra.
Available in 10 go-to-hell colors, the supersized shades are made from “XL EXTRALIGHT,” an innovative waterproof, indestructible, eco-friendly, flexible, featherweight material.
And yes, they look slightly ridiculous on anyone but Lapo and very beautiful girls…
- Posted August 29, 2012
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