We were just wondering what our man Lapo Elkann was up to lately when a dispatch from the Venice Film Festival crossed our desk.

Seems the foppish Fiat heir, pictured here with W magazine editor Stefano Tonchi, held a party there aboard a yacht to celebrate his new high-tech sunglass design, dubbed the I-Ultra.

Available in 10 go-to-hell colors, the supersized shades are made from “XL EXTRALIGHT,” an innovative waterproof, indestructible, eco-friendly, flexible, featherweight material.

And yes, they look slightly ridiculous on anyone but Lapo and very beautiful girls…