DRIVEN’s swashbuckling correspondent Fernando Morales of The Gentleman’s Topcoat recently met up with Bradley Price, the man behind super-stylish retr0-inspired watch brand Officine Autodromo for a spin in his classic Alfa Romeo.

Read on for the full report from the road…

Syncopated notes of light and shadow intermittently cast themselves over us as we satiated our obsession with moving forward.

A red needle vigorously stabbed away at a numeric representation of our ever-changing place in time and space.

Reaching and then receding over a concentric ring, the Alfa Romeo GTV6′s engine set the pace for our quickening pulse.

Manning the quirkily nimble machine was Bradley Price, creator of the motor-minded watch brand Officine Autodromo.

Click to enlarge

Today, we’d cooked up an outing through semi-clandestine roads to push the limits of his GTV6 and break to discuss his mechanical creations.

For most stylish motorheads, the octane-soaked passion transcends mere “lifestyle” and finds its way into the deepest recesses of one’s desires—like auto grease in the ridges of your hands.

In Price’s case, it manifests itself in a love for beautifully designed measurements of progress.

One composed of dials, mechanics and the sweeping needle in hot pursuit of efficiency and forward thrust.

Our own odometer of sorts: the wristwatch.

Inspired by the gauges and dials of ’70s sports cars, when driving was a sensory overload of sights and sounds unadulterated by the quest for comfort and luxury, he has found the minimalist sweet spot of design—one wrapped in simplicity, clean lines and balance.

Click to enlarge

The outcome is a beautifully logical and inspired range of instruments—undiluted by the confines of pretension and superficial technicality that can plague watch design.

One focused on the pure setting of road and track, immersed only in the passion for speed.

As we roamed the forest-enveloped scenery with our hungry Italian beast, the 2.5L V6 indulged in its libation of choice while exhaling heavy tones of gasoline that darted through the windows.

Undoubtedly, the intoxicating fumes have an effect on the vehicle’s occupants.

When discussing a visual departure point of inspiration, Price described an opening scene of the famed 1969 flick The Italian Job, where a man drives through the French Alps in an orange Lamborghini Miura.

Click to enlarge

While observers might have experienced our own adventure as one of auditory/mechanical strain, to us it was a slice of carefree harmony—akin to the airy notes of Matt Monro singing On Days Like These over the muted purr of the Miura in the movie.

In our own 1983-born orange-red fastback coupe, we sped along the winding road with similar sprezzatura.

Retro-inspired design was the recurring motif of the day.

The brainchild of legendary automobile designer Giorgetto Giugiaro, the GTV6 bares his distinct signature: an overall wedge-like approach to shape and paper-fold contouring.

Responsible for such legendary designs as the DeLorean, the Ferrari 250GT Bertone, the Lotus Esprit and the De Tomaso Mangusta, Giugiaro’s touch is magical.

Click to enlarge

The GTV6 is undeniably sleek and purposeful.

And it aces the role of a compact body aggressively fighting its way through space.

In a similar fashion, Price’s designs express just that.

While Autodromo’s pieces are retro-inspired, no element of the watch is distinctly “from” this or that.

The elements of the watch are original creations, drawing upon the classical foundation of good car design.

Functionality, balance and quiet aggression are the, ahem, watchwords.

Laden in a PVD coating, the contrast of white and red hands with complementary hour markers makes for classically sexy pieces.

Paired with a groaning engine and a bound-for-the-infinite-horizon state of mind, Autodromo’s range of timepieces captures everything it aspires to.

Click to enlarge

As Price’s Vallelunga chronograph flickered while shadows moved through the GTV6′s cabin and over the dashboard, one thing became very clear:

Like the classic cars of the “good old” days and the fantasies conjured by the era of automotive perfection, Autodromo’s timepieces escaped the impermanence of fleeting design.

An Autodromo on your wrist says two things loud and clear:

That you acknowledge a golden era in the aesthetic of the ’60s and ’70s, and that you know and love the sensation of a racing engine as it shakes through your body en route to reaching its limits.

All without actually needing your own Alfa GTV6.

And acing that is what good design’s all about…

FM