To coincide with the opening of the world’s first BMW i Store on London’s Park Lane, BMW has unveiled the new i3 Concept car.

Based on the innovative vehicle that premiered at last year’s Frankfurt International Motor Show, the BMW i3 Concept (above right) is heavily focused on sustainability.

One of the coolest things about it is the interior, finished in a mix of leather, wood, wool and other renewable raw materials.

We’re all for “greener” cars if it means no more plastic pieces of crap cluttering up the cabin…