Over 100 Rolls-Royce customers were recently invited to “dine on the line.”

The unique event, the first held in the history of the company, transformed the famed marque’s assembly hall at their Goodwood, UK, headquarters into a dramatic dining room, with guests entertained in the very spot where every Rolls-Royce motor car in the world is hand-built to individual customer specifications.

Arriving in chauffeured Rolls-Royce Phantoms or by helicopter, the guests were first treated to a red-carpet stroll through the production area.

Rolls craftsmen and women were on hand to demonstrate their skills.

The occasion provided the opportunity to introduce customers to the new Phantom Series II family, displayed in the dining area alongside beautiful heritage cars from the 1930s.

Four-wheeled party favors—no.