BMW just opened a luxurious new “Brand Store” on Paris’s famed Avenue George V, featuring a “comprehensive programme” of cars and BMW-bedecked goods.

The 800-square-meter (8,611-square-foot) showcase “marks the launch of a new generation of BMW brand stores” with great architecture and no salesmen in cheap suits puffing garlic in your face.

Call it pretentious, precious or pretty—just don’t call it a “dealership”…

[via Autoblog]