It’s got a pretty insane name with looks to match, but Lamborghini just unveiled its much bruited about Urus SUV concept at the Beijing Motor Show.

No accident that if anyone’s going to splash out major cash for this thing it’ll be the Hong Kong crowd.

Equipped with a 600 hp powerplant and lightweight design technology to move it along at a whiplash clip, it’s of course got a very well-tailored interior as well.

Almost as well tailored as Mr. Winkelmann himself…

Lamborghini Urus