Last month, we introduced you to Alejandro Rodriquez, the man behind menswear collection Beautiful Fül, who’s mastered the art of mixing modern and classic with a signature injection of West Coast cool.

A Westside LA native, Rodriquez’s upbringing is evident in the street gang, greaser, hot rod and punk rock influences artfully mixed with motorcycle-racing-inspired leathers and just the right touch of tailoring that characterizes his collections.

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It’s hard to picture until you take a look at these pix—and then it clicks.

Japanese flannel plaids, Italian leather hides, supple silks and cone denim are just some of his favored materials; quality is key.

And while we’d never really considered it before, the idea is brilliant in it’s simplicity—an ascot permanently tattooed on your neck….

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