Aspen’s about to get a kick in the ski pants, courtesy of our favorite British luxury marque Bentley, who’ve signed on as sponsors of this season’s Aspen Fashion Week.

Taking place from March 11-14, the series of parties, fashion shows and scenes of conspicuous consumption will have fashionistas and the jet set clamoring for rooms at the St. Regis and generally lamming up the joint.

Look for a fleet of Bentleys prowling through town for the exclusive use of VIPs and, of course, the best-looking models in town for the big event.

Stay tuned for further dispatches from the scene of the crime, courtesy of DRIVEN‘s crack team of ace reporters.

We’ll be the ones in the back of the Contintental GT with two blondes named Katya and a case of Krug…