The Porsche Design group just opened a new Porsche Design store in New York’s SoHo, the largest in the world.

The entire product range of the brand is on offer, from luggage and eyewear to watches, jewelry, smoking accessories, mobile phones and writing instruments.

Being NYC, it also includes an invitation-only shopping section, the first of its kind.

A kind of VIP booth for 911 owners, you might say…

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