Over three decades ago, Audi introduced its Quattro all-wheel-drive technology, changing the game forever.

That was immediately apparent when it brought cars equipped with the innovative system to the World Rally Championship in 1981.

The result was an astounding 24 wins and a number of World Championships that eventually led to the Quattro being branded an “unfair advantage” and banned from road racing altogether.

Audi celebrates over 30 years of its Quattro AWD technology

As Audi gears up for a new campaign in celebration of its innovation, we present a pic from the early days of its amazing success—Walter Röhrl in his Audi “A2″ Quattro in the process of winning the 1984 Monte Carlo Rally.

The first to develop all-wheel-drive technology for production sedans, today Audi is the only premium manufacturer offering AWD on every one of its models.

Handy for winning rallies or just negotiating the route to Whole Foods in this weather…