“Graduate to a BMW” read the tagline for this early ’60s motorbike ad from the famed German marque.

One of a series of spots aimed at selling enthusiasts on an upgrade, the ad touted Butler & Smith of E. 83rd St. in NYC, the sole U.S. importer of BMW bikes at the time.

A vintage 1960s BMW motorbike ad

The spirit of the shop lives on today at Brooklyn’s Smith + Butler, where you might just find this model on offer – and the way style cycles, probably those same clothes to boot.

Judging by the blonde, upgrading to a BMW at the time meant becoming a MILF-magnet as well….