It’s a strange idea with an even stranger name, but Maserati seems committed to the Kubang SUV concept it just unveiled at the Frankfurt Auto Show.

Taking aim at the Porsche Cayenne, it’s actually based on a concept they first unveiled at the Detroit Auto Show in 2003, but parent company Fiat’s acquisition of Chrysler means there’s lots of Jeep tech to make it production-ready.

The first Maserati SUV, just unveiled at the Frankfurt Auto Show

However, the marque insists that the Kubang’s style, engine, suspensions, brakes, handling and performance will all be “100% Maserati in picture-perfect continuity with the brand’s core values of sportiness, style, elegance, luxury, performance and craftsmanship.”

The engine in any case will be produced in Maranello by Ferrari – and you don’t get that in a Grand Cherokee….

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