Say hello to Lotus‘ multitalented new Vice President of Creative Design and Global Marketing:

Record producer, rapper, DJ, designer and artist Swizz Beatz.

Swizz Beats joins the creative team at famed UK marque Lotus

He not only works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys, but he married the latter to boot.

We didn’t think the preferred marque of Steve McQueen and James Bond could get any cooler, but we’re prepared to be pleasantly surprised.

By the way, that’s Mr. Beatz to you….