In the spring of 1961 the now-famous Jaguar E-Type made its U.S. debut at the New York Auto Show. 50 years later Jaguar is planning to celebrate the occasion with a Swinging Sixties shindig curated by our old pal, stylish provocateur Simon Doonan.

On April 20, the eve of this year’s New York Auto Show, the famed British marque will take over the Frank Gehry-designed IAC building in NYC for the bash, blending the best in Jaguar design from the E-Type through today’s big cats.

In the spring of 1961 the now-famous Jaguar E-Type made its U.S. debut at the New York Auto Show

The 150 mph E-Type’s power to attract the opposite sex was summed up by American auto writer Henry Manney III at the time, who dubbed it “The greatest crumpet-catcher known to man”, while no less a connoisseur than Enzo Ferrari called it “the most beautiful car in the world.”

Among the E-Types many devotees were several celebrities, including actor Tony Curtis, pictured here resting a proprietary buttock on an E-Type in 1966. Stay tuned for more coverage and classic snaps as we pay homage to a true automotive icon.