Famed Speyside distillery The Balvenie is taking time off from making some of the world’s finest single malt to go in search of other craftsmen adhering to the time-honored tradition of creating beautiful things the old-fashioned way: by hand.
The Balvenie Rare Craft Roadshow features two natty gents – The Balvenie Ambassadors Andrew Weir and Nicholas Pollacchi (above) – motoring across the U.S. in a Morgan roadster (handbuilt, natch) in search of artisans who “maintain a dedication to the practice and preservation of traditional crafts.”
Part trans-American road trip and part voyage of discovery, The Balvenie Rare Craft Roadshow will seek out and honor artisans who share the distillery’s enthusiasm for all things made with skill and passion.
Two natty gents will motor across the U.S. in a handbuilt Morgan roadster in search of craftsmen and artisans
Traveling from city to city, the pair will visit brewers, vintners, cheese makers, apothecaries, tailors, bicycle makers and all manner of folk in between, with, we assume, plenty of time for toasts.
In addition to being featured on a dedicated website and in an ad campaign, the craftsmen in question will also be honored at special celebratory events, featured in a web video series and a resulting documentary, giving them their long-due recognition.
We’ll drink to that.
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- Posted April 12, 2011
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